Case Studies

Shopping for Medicare plans is daunting, especially for those with complicated needs. Information complexity makes comparing coverage a challenge, and many customers would rather speak with a live agent than shop online.

I worked with a leading Medicare comparison site to implement AI-generated plain-language summaries that allow shoppers to get informed advice tailored to their needs.

In partnership with the team at Siberia, I designed and built an AI content system including prompts, evaluation criteria, conversation guidelines, and brand voice, validating the approach before implementation.

Home chefs want to develop their confidence in the kitchen and expand their culinary knowledge, but learning new skills is frustrating if they don’t know the fundamentals.

I worked with one of the largest brands in entertainment to shape a new food education platform that gives members access to video tutorials, food and lifestyle content, and interactive tools that help develop cooking skills.

Leading concept development, I completed the market analysis, built the customer profiles, established the feature set, and prototyped the key screens, creating a product vision for further exploration.

Visiting urgent care is emotional for patients and their families. For international visitors unfamiliar with the local health system, it’s even more stressful.

I worked with a national hospital network to explore ways to improve the urgent care experience for international patients and visitors.

I spent time at major facilities interviewing staff and patients, investigating competing clinics, mapping patient journeys, and delivering recommendations and insights for new urgent care locations.

Attendees enjoy conferences because of the connection and the community, but those attending online miss out on the energy and the atmosphere.

I worked with a global SaaS company to reimagine the event experience for remote attendees.

In partnership with the team at Instrument, I analyzed data from previous events, mapped the attendee journey, explored feature ideas, and built proofs of concept, establishing a vision and roadmap for future events.