# Lee Simpson

> Lee Simpson is a product strategist and founder based in Los Angeles. He is an embedded partner for founders and product teams, helping them accelerate new ideas through discovery and definition. He is also the founder of Creator Playground, a company supporting independent creators and artists.

His work sits at the intersection of technology, culture, and business, focused on turning complex ideas into clear, practical outcomes. Over the last 20 years he has led product strategy for Fox Entertainment, Netflix, Google, and Samsung, and has worked with first-time founders and mission-driven organizations in healthcare and public media. Before moving to independent consulting he spent six years at ustwo and was a product lead at The Guardian.

## Pages

- [Home](https://www.itsleesimpson.com/): Introduction, current focus, and availability for client work.
- [Capabilities](https://www.itsleesimpson.com/capabilities): Zero to one product discovery and definition, run as a sprint, a project, or ongoing advisory.
- [Case Studies](https://www.itsleesimpson.com/case-studies): Selected engagements in product discovery and definition across healthcare, media, and technology — the situation, the approach, and his role.
- [Background](https://www.itsleesimpson.com/background): Work history, client list, speaking engagements, advisory roles, and awards judging.
- [Bookmarks](https://www.itsleesimpson.com/bookmarks): A running list of sites, writing, and references he keeps coming back to.
- [Lists](https://www.itsleesimpson.com/lists): A running list of the games Lee has been playing and the film and television he has been watching, each rated out of five.
- [Now](https://www.itsleesimpson.com/now): What Lee is currently watching and playing, with his rating for each.
- [Creator Playground](https://www.itsleesimpson.com/creator-playground): The company he founded in 2024 and its two products.

## Creator Playground

- [Creator Playground](https://creatorplayground.io): The company site.
- [Friends We Trust](https://friendswetrust.com): An expert network for professional creators.
- [Creator Stack](https://creatorstack.io): A directory of the products and services creators use to grow an audience.

## Profiles

- [LinkedIn](https://www.linkedin.com/in/leesimpson)
- [Patreon](https://www.patreon.com/itsleesimpson)
- [Threads](https://www.threads.net/@itsleesimpson)
- [Instagram](https://www.instagram.com/itsleesimpson)
- [Bluesky](https://bsky.app/profile/itsleesimpson.bsky.social)
- [GitHub](https://github.com/itsleesimpson)

## Contact

- Email: lee@itsleesimpson.com