Hello. My name is Lee Simpson.

I’m a lead product designer and strategist at ustwo, New York.

For the past 13 years I’ve worked with teams to bring awesome digital products and services to market. Some of the projects I’ve worked on include finance, educational VR, video content and publishing for companies like Comcast, American Express, The Guardian and BBC. I’m also an early stage startup advisor on Ignite100.

I specialize in user centered design, rapid concept validation and product thinking.


Google, Comcast, The Guardian, NBC, American Museum of Natural History, American Express, Channel 4, ITV, EE, TalkTalk, Yota, NHS, Johnson Controls, BBC, Virgin Casino, Low Cost Holidays, Macmillan Cancer Support, Huck Magazine, Givey, Blooie, Yes! Nurse, Love Your Larder

View selected projects →


I’m currently happily employed, but otherwise feel free to get in touch. You can follow me on twitter, Instagram and Medium.